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Case Studies

Jones and Thomas Helps ADM Alliance Nutrition Re-Brand Entire Pet Food Lineup--Begins the Proud Paws Era

ADM Alliance Nutrition

Proud Paws


ADM Alliance Nutrition was having trouble getting distribution for its line of dog and cat foods. The pet food line was sold under two brands: Proud Paws®, a baseline product, and Class Act®, a premium product.

Primary Goal:

Create a new look for both products and enhance the ability to get distribution.

Marketing Solution:

Jones and Thomas re-branded the product under the Proud Paws name. The premium product was renamed Proud Paws Ultra Select. To properly re-brand the Proud Paws product line, we developed new packaging that created a cohesive look and feel for the line.


The re-branding effort has been met with a positive response from the marketplace.